Research
March 5, 2020
Millennials are critical to luxury brands' future. Image credit: “Meet the HENRYs: The Millennials that Matter Most for Luxury Brands” (Paramount Book Publishing, 2019)
By Luxury Daily News Service
What impact is the coronavirus having on consumer purchase decisions and behavior?
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","iv":"85b35dca05db34eb7af65ad7a5fb869e","s":"3285dc370648dcb2"}
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