Retail
June 16, 2016
Millennial consumers have diverse motivations for shopping
By Sarah Jones
Luxury retailers are failing to transition the customized, high-service experience that big spenders have become accustomed to from the store to their digital channels.
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","iv":"0c9182a0b2241c257bb3e5822927fbc6","s":"39d7189f1675d475"}
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