Retail
June 16, 2016
Millennial consumers have diverse motivations for shopping
By Sarah Jones
Luxury retailers are failing to transition the customized, high-service experience that big spenders have become accustomed to from the store to their digital channels.
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","iv":"f3b218f616c5b261a721b771e53107a4","s":"6d40649e631f4058"}
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