Research
April 17, 2012
By Rachel Lamb
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
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","iv":"bae676245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