Research
April 17, 2012
By Rachel Lamb
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
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","iv":"4397d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