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Research

Millennials active luxury buyers, but spending power lies in older generations

April 4, 2016

Ralph Lauren Collection spring/summer 2016 ad campaign Ralph Lauren Collection spring/summer 2016 ad campaign

 

While millennial consumers have the weakest buying power, they are the most likely of any adult generation to have purchased a luxury good or service within the last 12 months, according to a new report from the Shullman Research Center.

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