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Travel and hospitality

Travel brands should market to millennials, showcase staycations: Euromonitor

August 18, 2021

Staycations remain an enticing option in an uncertain travel landscape. Image credit: Marriott International

 

By Katie Tamola

As the travel industry remains continuously affected by COVID-19 developments, hospitality brands are adapting to what will attract consumers in the short term.

With an uncertain future, it is crucial for brands to maintain a holistic approach to understanding travelers’ preferences and desires from trips, according to a new whitepaper from global market researcher Euromonitor. Brands should maintain a range of offerings, including staycations, while considering other aspects of travel consumers are prioritizing, including sustainability and domestic versus international trips.

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