As the travel industry remains continuously affected by COVID-19 developments, hospitality brands are adapting to what will attract consumers in the short term.
With an uncertain future, it is crucial for brands to maintain a holistic approach to understanding travelers’ preferences and desires from trips, according to a new whitepaper from global market researcher Euromonitor. Brands should maintain a range of offerings, including staycations, while considering other aspects of travel consumers are prioritizing, including sustainability and domestic versus international trips.
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","iv":"6c48e63febbae9855bb5d1fb3236aee5","s":"29f27ae11cc5da8e"}