Retail
July 17, 2018
Luxury brands need to be aware of millennials' values. Image credit: Talkwalker
By Sarah Ramirez
Millennials expect brands to be more value-conscious, though not necessarily in the way marketers have come to anticipate.
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","iv":"dbec810321d8b37888e525e01ec4154d","s":"e1565cdd4df248a8"}
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