Retail
July 17, 2018
Luxury brands need to be aware of millennials' values. Image credit: Talkwalker
By Sarah Ramirez
Millennials expect brands to be more value-conscious, though not necessarily in the way marketers have come to anticipate.
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","iv":"ffa1c6e1dd6f239c7ef65480b68b6cf3","s":"aab0ea13d2a4a871"}
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