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Jewelry

Mikimoto upends precious perception of pearls in social effort

November 2, 2016

Video still from Mikimoto's "Explore the Original" campaign Video still from Mikimoto's "Explore the Original" campaign

 

By Staff reports

Japanese jeweler Mikimoto is setting out to prove that pearls can defy convention with a digital campaign.

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  1. IWC social snow globe stirs up winter memories
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  3. Dior goes for gold with flashy J'adore campaign
  4. Brooks Brothers print campaign uses QR codes for click-to-buy interactions
  5. Krug ID app creates mobile reference network for Champagne lovers
  6. Mercedes exec: Social media efforts should single out brand advocates
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