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Mikimoto positions pearls as everyday accessory in new ad effort

October 6, 2014

Mikimoto's 2014-15 ad campaign Mikimoto's 2014-15 ad campaign

 

By Jen King

Japanese jeweler Mikimoto has created a new advertising campaign that celebrates the romance and quality associated with its cultured pearl jewelry.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
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Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner