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Dec. 21, 2024
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  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
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  7. Happy Holidays!
  8. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  9. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  10. Montblanc cuts ribbon on concept flagship boutique in Chengdu
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Marketing

Micro-influencers have greater impact for brands

October 10, 2017

Fashion influencer Luanna Perez for Furla, fall/winter 2016 Milan Fashion Week. Image credit: Furla

 

By Brielle Jaekel

Micro-influencers on social media have a greater impact than celebrities when it comes to branded posts due to their niche audiences, according to L2.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  3. Wearables, AI at forefront of 2025’s digital trends: IMG
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. BMW sets record with funds raised for education at playoff event
  7. Happy Holidays!
  8. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  9. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  10. Montblanc cuts ribbon on concept flagship boutique in Chengdu
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RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman