Mobile
July 14, 2015
Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals
By Sarah Jones
U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.
{"ct":"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","iv":"073e49d7496645d4de0c75bb1aa75b55","s":"a8429a1bed7e3252"}
Share your thoughts. Click here