Mobile
July 14, 2015
Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals
By Sarah Jones
U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.
{"ct":"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","iv":"6f40b342c5ed9b809f91213240f0b778","s":"51eed28e852ad9f9"}
Share your thoughts. Click here