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July 14, 2015
Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals
By Sarah Jones
U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.
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","iv":"d64af026e9be56bf37b8d7048a5202bb","s":"25680172b9995a27"}
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