Mobile
July 14, 2015
Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals
By Sarah Jones
U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.
{"ct":"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","iv":"d948caeb6ea1c8418772d901fa12ea6c","s":"873afc432a8dd0eb"}
Share your thoughts. Click here