Research
October 23, 2014
Michael Kors Jet Set event in Shanghai
By Joe McCarthy
U.S. fashion label Michael Kors' Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.
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","iv":"1e454617aeb451501759d5023296ef48","s":"84da695d2d366020"}
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