Research
October 23, 2014
Michael Kors Jet Set event in Shanghai
By Joe McCarthy
U.S. fashion label Michael Kors' Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.
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","iv":"c0ab0e6657b082ab5556be6f6f297dce","s":"c5e21aa0e3bcd183"}
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