Research
October 23, 2014
Michael Kors Jet Set event in Shanghai
By Joe McCarthy
U.S. fashion label Michael Kors' Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.
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","iv":"dd2723a9968b89833f776cdee8561608","s":"747288654645270f"}
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