Research
October 23, 2014
Michael Kors Jet Set event in Shanghai
By Joe McCarthy
U.S. fashion label Michael Kors' Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.
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","iv":"e6397ab822dfb7f400af010a9b0d30e4","s":"b5409fece5ada59e"}
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