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Michael Kors pushes holiday collection, lifestyle via musical collaboration

December 19, 2012

 

By Tricia Carr

U.S. label Michael Kors is leveraging its seasonal digital efforts through the second installment in the quarterly Kors Collaborations campaign by calling on musical influencer Alexandra Richards to push the holiday 2012 collection.

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  1. Dior confirms Jonathan Anderson as sole creative director
  2. ‘Video games are a powerful cultural force’: report
  3. With new Falabella campaign, Stella McCartney speaks to next generation
  4. Hermès renovates Four Seasons Macau store
  5. Patek Philippe inaugurates San Francisco boutique
  6. New marketing chief takes reins at Equinox
  7. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Roberto Coin brings in Hollywood heavyweight for global campaign
  10. BMW renews Atlanta Fashion Week sponsorship
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