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Michael Kors propels ecommerce via fan-inspired holiday blog

June 20, 2013

 

By Erin Shea

U.S. label Michael Kors is propelling ecommerce through a new fan-inspired digital campaign titled “What’s in your Kors?” that focuses on fashion accessories for certain holidays and allows consumers to shop selected items.

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  1. EssilorLuxottica extends agreement with Roger Federer
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  3. Banyan Tree to expand global wellness offerings
  4. The future of successful luxury brand collaborations
  5. Veuve Clicquot debuts après-ski activations
  6. Ferrari announces US tariff-tied price increases on select models
  7. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  8. BMW models top luxury auto shopper poll, Tesla slides
  9. Porsche, DJ David Guetta turn up volume on electrification
  10. Rue La La makes private sale shopping accessible on Android devices
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