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Fragrance and personal care

Michael Kors offers behind-the-scenes look at Sexy Ruby fragrance

August 2, 2017

Michael Kors' latest campaign and fragrance hinge on simplicity and elegance. Image credit: Michael Kors

 

By Danny Parisi

U.S. fashion label Michael Kors is celebrating the launch of its latest women's fragrance with three short films to showcase the perfume and provide viewers with behind-the-scenes looks from different points of view.

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  1. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
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  5. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  6. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  7. RH appoints new co-chief merchandising, creative officer
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  10. Pierpaolo Piccioli joins Balenciaga as creative director
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