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Fragrance and personal care

Michael Kors offers behind-the-scenes look at Sexy Ruby fragrance

August 2, 2017

Michael Kors' latest campaign and fragrance hinge on simplicity and elegance. Image credit: Michael Kors

 

By Danny Parisi

U.S. fashion label Michael Kors is celebrating the launch of its latest women's fragrance with three short films to showcase the perfume and provide viewers with behind-the-scenes looks from different points of view.

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  1. Off the Cuff: Getting to know luxury's top-tier talent in Q1 2025
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  3. 2024: The challenge for luxury amid global and regulatory changes
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  5. Zegna Group raises sales 2.2pc in 2024
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  8. Luxury brands should recalibrate strategies amid market slowdown: Kearney
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