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Michael Kors, Nordstrom test social-driven product push via Facebook Collections

December 27, 2012

 

By Tricia Carr

Marketers including Michael Kors and Nordstrom were invited to test the Facebook Collections interface that lets users interact with products via image tagging.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Louis Vuitton opens applications for biennial Watch Prize
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Women now represent 13pc of global billionaire class: Altrata
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Ambassador-led storytelling carries holiday campaign from Boucheron
  10. ‘Copy Nothing’ campaign defines next era at Jaguar
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