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Dec. 23, 2024
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Internet

Michael Kors, Nordstrom cash in on iPhone 5 via digital efforts

October 29, 2012

 

By Tricia Carr

Luxury marketers such as Michael Kors, Nordstrom and Tumi are taking the release of the iPhone 5 as an opportunity to scout out aspirational consumers as well as trigger instantaneous small-ticket purchases from existing customers.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Michael Kors walks with influencers in new campaign tier
  8. Wearables, AI at forefront of 2025’s digital trends: IMG
  9. Bleu de Chanel dives deep with new campaign
  10. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
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