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Internet

Michael Kors, Nordstrom cash in on iPhone 5 via digital efforts

October 29, 2012

 

By Tricia Carr

Luxury marketers such as Michael Kors, Nordstrom and Tumi are taking the release of the iPhone 5 as an opportunity to scout out aspirational consumers as well as trigger instantaneous small-ticket purchases from existing customers.

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  1. Belmond to launch new luxury sleeper train in England, Wales
  2. Meta drops price on paid subscription tier in EU
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Bentley anticipates first electric SUV, arriving in 2026
  5. Loro Piana, Harrods celebrate holidays
  6. Rolls-Royce brings new showroom to Abu Dhabi
  7. Burberry appoints new chief product merchandising officer
  8. Capri Holdings, Tapestry abandon plan to merge
  9. Four Seasons announces World Kindness Day activations
  10. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
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