Research
April 9, 2015
Michael Kors watch promotional image
By Jen King
In the last 15 years, consumer sentiment has shifted from apparel to accessories with nearly 20 global fashion brands signing licensing agreements with mass watchmakers such as Fossil, Movado and Timex.
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","iv":"4eea9f89cc0e6922e7517b680fad04f5","s":"a43e7ea24bb91dd3"}
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