Research
April 9, 2015
Michael Kors watch promotional image
By Jen King
In the last 15 years, consumer sentiment has shifted from apparel to accessories with nearly 20 global fashion brands signing licensing agreements with mass watchmakers such as Fossil, Movado and Timex.
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","iv":"5768fa431c2bca0f93b8a13088345706","s":"2c0f828c63012b0a"}
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