Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Michael Kors incorporates Chinese social media into fashion show livestream

September 10, 2014

Promotional image for Michael Kors spring/summer 2015 livestream Promotional image for Michael Kors spring/summer 2015 livestream

 

U.S. fashion label Michael Kors is expanding its Mercedes-Benz Fashion Week All Access Kors livestream to a Chinese audience with the inclusion of a customizable campaign on Weixin and WeChat.

To read the entire article, please subscribe or