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Mobile

Michael Kors ignites St. Valentine’s Day conversation through digital campaign

February 1, 2012

 

By Rachel Lamb

Lifestyle brand Michael Kors is using the mobile applications Twitter and Instagram as integral vehicles in its latest St. Valentine’s Day campaign that spans mobile, ecommerce, digital and social media.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. What to look for when buying your first luxury watch
  6. Harry Winston emphasizes duality with new watch collection
  7. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. Global millionaire count to increase significantly by 2027: Agility
  10. Prada taps Emma Watson as beauty ambassador
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