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Mobile

Michael Kors eschews mobile’s expected hoops with store locator ad

October 25, 2013

 

By Joe McCarthy

U.S. label Michael Kors is illuminating store locations with a banner advertisement on Pandora's mobile Web site to push in-store traffic rather than mobile commerce.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
  4. Pomellato reveals exclusive residency at Bergdorf Goodman
  5. Kering slots new CEOs in at Saint Laurent, Balenciaga
  6. Dolce & Gabbana, Skims release limited-edition collection
  7. Luxury brands losing ground with younger audiences: Bain
  8. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  9. Lexus logs 25 years of 'December to Remember'
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury

Dolce & Gabbana, Skims release limited-edition collection
Pomellato reveals exclusive residency at Bergdorf Goodman
Kering slots new CEOs in at Saint Laurent, Balenciaga