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Mobile

Michael Kors eschews mobile’s expected hoops with store locator ad

October 25, 2013

 

By Joe McCarthy

U.S. label Michael Kors is illuminating store locations with a banner advertisement on Pandora's mobile Web site to push in-store traffic rather than mobile commerce.

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  1. 'Clash de Cartier' campaign explores dichotomy of dressing
  2. Luxury consumers trending toward goodness in purchases, values
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. How luxury is the millennial’s unlikely weapon to fight social inequality
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  7. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  8. What to look for when buying your first luxury watch
  9. Saint Laurent Paris rebranding effort to settle over time
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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