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Michael Kors boosts runway show reach with digital campaign

February 17, 2012

 

By Kayla Hutzler

Lifestyle brand Michael Kors is increasing the amount of time fans spend with its fall/winter fashion show through an interactive microsite and Pinterest component for its All Access Kors campaign.

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  1. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  2. Bentley anticipates first electric SUV, arriving in 2026
  3. Burberry appoints new chief product merchandising officer
  4. Lanvin official outfitter of AS Monaco basketball team
  5. Improving mine-to-market traceability remains critical: Natural Diamond Council
  6. LVMH partners with Swire Properties towards sustainability in China
  7. First-half sales at Richemont flatten as spending in China recedes
  8. Balenciaga, Under Armour release collaborative capsule
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
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