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Marketing

Messaging is missing from luxury brand’s social strategies: report

February 10, 2017

Facebook: The medium is the messenger Facebook: The medium is the messenger

 

By Brielle Jaekel

Even though messaging has become so prolific in consumer behavior, luxury brands are either lacking or severely absent from the strategy.

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  1. Mood of global millionaires in the pandemic-era
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Porsche Design boosts in-store traffic with Linkin Park collaboration
  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  8. What to look for when buying your first luxury watch
  9. Harry Winston emphasizes duality with new watch collection
  10. Luxury slowdown reached Richemont last quarter
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