Marketing
February 10, 2017
Facebook: The medium is the messenger
By Brielle Jaekel
Even though messaging has become so prolific in consumer behavior, luxury brands are either lacking or severely absent from the strategy.
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","iv":"b8bc28b0d8739026b5df8592f2832d26","s":"b2f27c78a4259c68"}
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