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Internet

Merchants look beyond referrals to drive transactions on social media

June 2, 2014

Amazon leverages Twitter for social transactions Amazon leverages Twitter for social transactions

 

By Chantal Tode

There have been numerous predictions around social’s potential to drive commerce sales but with a growing number of merchants adding transactional capabilities to their social media content, this could be the year that potential is finally realized.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  2. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Baccarat pulls incoming CEO from Printemps
  9. ‘Copy Nothing’ campaign defines next era at Jaguar
  10. The Ritz Carlton, Missoni launch beach club in Bali
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