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Internet

Merchants look beyond referrals to drive transactions on social media

June 2, 2014

Amazon leverages Twitter for social transactions Amazon leverages Twitter for social transactions

 

By Chantal Tode

There have been numerous predictions around social’s potential to drive commerce sales but with a growing number of merchants adding transactional capabilities to their social media content, this could be the year that potential is finally realized.

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  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. IWC social snow globe stirs up winter memories
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Bleu de Chanel dives deep with new campaign
  6. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  7. Diageo unlocks Fusion Partnership Lab applications
  8. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  9. Tiffany keeps it simple to attract interest in New York Times ad
  10. Rolex partners with Melbourne’s National Gallery of Victoria
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