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Automotive

Mercedes vies for one-on-one engagement with WhatsApp newsletters

September 20, 2016

Promotional image for She's Mercedes Promotional image for She's Mercedes

 

By Staff reports

German automaker Mercedes-Benz is seeking to increase its visibility in China by curating content specifically for Chinese messaging application WhatsApp.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Roche Bobois furnishes boutique resort in Turks and Caicos
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. EssilorLuxottica establishes Inclusion Committee
  5. Louis Vuitton opens applications for biennial Watch Prize
  6. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. Women now represent 13pc of global billionaire class: Altrata
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Roche Bobois furnishes boutique resort in Turks and Caicos
EssilorLuxottica establishes Inclusion Committee
Hublot nods to tennis champion Novak Djokovic with custom chronograph