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News briefs

Mercedes, Tod’s, Jean Paul Gaultier and Balenciaga – News briefs

January 17, 2012

 

Today in luxury marketing -

Mercedes apologizes for use of Che Guevara photo to promote luxury cars

The German company that manufactures Mercedes-Benz luxury cars, called its promotional use of an image of Marxist revolutionary Ernesto "Che" Guevara a “thoughtless” and “stupid” decision that was not intended to offend people, according to Fox News.

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