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In-store

Mercedes targets young affluents via digital showroom experience

September 17, 2012

 

By Tricia Carr

German automaker Mercedes-Benz is introducing consumers in Milan to the new A-Class model through its first digital concept showroom, prompting both affluent and aspirational consumers to want in on the action.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How luxury is the millennial’s unlikely weapon to fight social inequality
  4. Balmain enlists virtual faces as brand spokesmodels
  5. How can luxury brands tap into the back-to-school season?
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  10. Rolex partners with Melbourne’s National Gallery of Victoria
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