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Automotive

Mercedes’ Super Bowl strategy mirrors blockbuster releases

January 25, 2017

Mercedes Super Bowl spot Mercedes tweets out photo with the caption "Bar fight? See why."

 

By Brielle Jaekel

German automaker Mercedes-Benz is getting a head start on Super Bowl LI promotion and getting consumers excited for the premiere by teasing its television spot on social media.

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  1. Longines confirms appointment of new CEO
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  4. Rolex Testimonees take center stage at French Open
  5. Vacheron Constantin, The Met select finalists of craft-focused residency
  6. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  7. Louis Vuitton captures creativity in latest high jewelry campaign
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  9. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  10. Hermès renovates Four Seasons Macau store
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