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Nov. 25, 2024
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Automotive

Mercedes’ Super Bowl strategy mirrors blockbuster releases

January 25, 2017

Mercedes Super Bowl spot Mercedes tweets out photo with the caption "Bar fight? See why."

 

By Brielle Jaekel

German automaker Mercedes-Benz is getting a head start on Super Bowl LI promotion and getting consumers excited for the premiere by teasing its television spot on social media.

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  1. Luxury brands losing ground with younger audiences: Bain
  2. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
  3. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  4. Follow @LuxuryDaily for the latest in luxury news
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. 2024: The challenge for luxury amid global and regulatory changes
  7. Women now represent 13pc of global billionaire class: Altrata
  8. Louis Vuitton opens applications for biennial Watch Prize
  9. How technology is elevating luxury shopping in the age of experience
  10. Value of Indian luxury beauty market to quadruple by 2035: Kearney
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