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Multichannel

Mercedes spreads reach of video content through Web, TV tie-ins

January 18, 2012

 

By Kayla Hutzler

Mercedes-Benz still relies on the power of video to promote new vehicle features and brand partnerships, but the German automaker has recently been using the Web to further the reach of its branded video content.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Michael Kors walks with influencers in new campaign tier
  9. BCG: Four trends driving the new age of luxury
  10. Rolex partners with Melbourne’s National Gallery of Victoria
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