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News briefs

Mercedes, Saint Laurent, Hermès and Isabel Marant – News briefs

October 2, 2013

 

Today in luxury marketing:

Mercedes plans $230M Brazil car plant to match BMW
Mercedes-Benz, the world’s third-biggest maker of luxury cars, will spend about $230 million on a new auto plant in Brazil amid expansions by larger competitors BMW and Audi, Bloomberg reports.

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