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Marketing

Mercedes ranks as the top engaging brand on social: Origami Logic

July 26, 2017

Mercedes-Benz E-Class Coupé driving along a country road. Image credit: Mercedes

 

By Brielle Jaekel

Fashion houses Dolce & Gabbana, Gucci, Louis Vuitton and Prada are leading the way as the top luxury brands in engagement on social media, but an automaker has them all beat, according to Origami Logic.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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