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Multichannel

Mercedes pushes A-Class to European market via 360-degree campaign

August 31, 2012

 

By Tricia Carr

German automaker Mercedes-Benz is enacting a multichannel campaign to lead up to the European A-Class introduction that will focus on the car’s design and its integration of the iPhone.

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  1. Kering names inaugural sustainable jewelry design award finalists
  2. Giambattista Valli pop-up goes live at Nordstrom
  3. Shangri-La launches ultra-luxury hotel brand
  4. Cunard presents ‘Sea of Glamour’ anniversary exhibition
  5. Tag Heuer takes over Formula 1 Monaco Grand Prix 2025
  6. ‘New Age’ project from Selfridges plugs emerging artists
  7. Zegna, Art Basel ink multiyear partnership
  8. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  9. RH appoints new co-chief merchandising, creative officer
  10. St. Regis, Vilebrequin release capsule collection
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