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Automotive

Mercedes looks to Star Wars following for a following of its own

December 12, 2017

The Mercedes-Benz X-Class creates a following in a variety of settings. Image courtesy: Mercedes-Benz

 

By Brielle Jaekel

German automaker Mercedes is aiming for visibility and to grow a following for its new pickup in the United Kingdom, as the world excitedly awaits the new Star Wars film, "The Last Jedi."

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  1. Luxury brands losing ground with younger audiences: Bain
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  4. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  5. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. How technology is elevating luxury shopping in the age of experience
  9. Value of Indian luxury beauty market to quadruple by 2035: Kearney
  10. Culinary tourism market in APAC to grow to $6.2 trillion by 2033: Marriott
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