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Automotive

Mercedes, Lexus luxury leaders at the dealership

January 29, 2019

Positive brand association is key for Mercedes-Benz dealerships. Image credit: Mercedes-Benz

 

By Sarah Ramirez

German automaker Mercedes-Benz and its dealerships have an advantage over other luxury carmakers when it comes to successfully managing brand attributes that impact dealer performance.

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  1. Capri Holdings, Tapestry abandon plan to merge
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  5. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  6. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  7. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
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  9. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
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