Automotive
January 29, 2019
Positive brand association is key for Mercedes-Benz dealerships. Image credit: Mercedes-Benz
By Sarah Ramirez
German automaker Mercedes-Benz and its dealerships have an advantage over other luxury carmakers when it comes to successfully managing brand attributes that impact dealer performance.
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","iv":"33a55b428bf9378f05bad79a72d957dd","s":"f87559d87fdfde39"}
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