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Automotive

Mercedes lets consumers watch their vehicle being created in real-time

August 31, 2017

Mercedes-Benz's Digital Anticipation feature creates a personal connection between customer and car. Image credit: Mercedes-Benz

 

By Danny Parisi

German automaker Mercedes-Benz is making purchasing a vehicle an even more personal affair with the launch of a new service that lets customers watch their model being built in real-time.

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  1. IWC social snow globe stirs up winter memories
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  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
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