Luxury Daily
The authority in luxury news.
Dec. 23, 2024
  1. Mood of global millionaires in the pandemic-era
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Porsche Design boosts in-store traffic with Linkin Park collaboration
  6. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  7. Harry Winston emphasizes duality with new watch collection
  8. Luxury slowdown reached Richemont last quarter
  9. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  10. 2024: The challenge for luxury amid global and regulatory changes
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

Mercedes invites drivers on an adventure in action-packed campaign

December 7, 2018

Mercedes Mike Horn The new campaign from Mercedes emphasizes exploration. Image credit: Mercedes-Benz

 

By Sarah Ramirez

German automaker Mercedes-Benz is leaning into its adventurous side with a film featuring a new technology partner.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Mood of global millionaires in the pandemic-era
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Porsche Design boosts in-store traffic with Linkin Park collaboration
  6. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  7. Harry Winston emphasizes duality with new watch collection
  8. Luxury slowdown reached Richemont last quarter
  9. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  10. 2024: The challenge for luxury amid global and regulatory changes
VIDEOS
More Videos

MORE IN Automotive
BMW sets record with funds raised for education at playoff event
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman
Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
BMW, Kith unveil special-edition XM SUV
McLaren welcomes new chief commercial officer
Mercedes-Benz supplies Vatican with first electric ‘Popemobile’



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman