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Dec. 25, 2024
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Events / Causes

Mercedes commits $1.3M for multi-city donations

April 11, 2012

 

By Tricia Carr

German automaker Mercedes-Benz committed $1.3 million to the Laureus Sport for Good Foundation to fund youth coaches in five cities in the United States, a sizeable donation that has the ability to strengthen brand association if luxury consumers take notice.

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  1. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  2. Versace recruits American actor Channing Tatum for Eros campaign
  3. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  4. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  5. Dior goes for gold with flashy J'adore campaign
  6. Bentley launches unisex, sustainable scent
  7. Luxury Unfiltered: The self-inflicted luxury crisis
  8. Meta drops price on paid subscription tier in EU
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