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Events / Causes

Mercedes commits $1.3M for multi-city donations

April 11, 2012

 

By Tricia Carr

German automaker Mercedes-Benz committed $1.3 million to the Laureus Sport for Good Foundation to fund youth coaches in five cities in the United States, a sizeable donation that has the ability to strengthen brand association if luxury consumers take notice.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
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  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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