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Automotive

Mercedes encourages consumers to “grow up” with its brand

March 8, 2017

Mercedes A-Class ad featured in "Grow up. Spend time with family." Mercedes A-Class ad featured in "Grow up. Spend time with family."

 

By Brielle Jaekel

German automaker Mercedes-Benz is putting a new spin on cliché advice with its “Grow Up” campaign that features five of its vehicles in five different narratives.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
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  3. Louis Vuitton opens applications for biennial Watch Prize
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  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Roche Bobois furnishes boutique resort in Turks and Caicos
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  9. Audemars Piguet unveils collaboration with artist Kaws
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Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner

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Louis Vuitton opens applications for biennial Watch Prize