Today in luxury marketing:
Mercedes and BMW test car sharing
BMW and Mercedes-Benz are testing car-sharing in Germany and the U.S. BMW on Demand will provide drivers with its Series 1 in Europe, while Mercedes has a similar program in both Austin, Texas and Ulm, Germany with its smartcars, according to Luxist.
{"ct":"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","iv":"141824e370b80d1070de7a7afc8a65eb","s":"d6a81d492c07cb24"}