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News briefs

Mercedes-Benz US, Klarna and luxury outerwear, luxury travel and experiential retail

December 12, 2022

The Atlanta-based luxury car brand, Mercedes-Benz USA, worked with celebrity singer Ludacris to bring new footwear to kids around the United States. Image credit: Business Wire Mercedes-Benz USA worked with celebrity singer Ludacris to bring new footwear to disadvantaged school kids around the United States. Image credit: Mercedes-Benz USA

 

Luxury Daily's live news for Dec. 9

Mercedes-Benz U.S. partners with Shoes That Fit to donate sneakers to disadvantaged school kids

The initiative was through the Atlanta-based Mercedes-Benz USA's Season to Shine charity campaign for the holidays, supported by nonprofit Shoes That Fit, an organization that gifts children with new footwear for athletics.


Luxury outerwear brand Mackage enlists Klarna to offer flexible payment to customers

The goal is to offer flexible payment options to buyers of products from the Soia & Kyo and Mackage outerwear brands in line with a global trend among luxury players targeting younger, aspirational audiences.


Luxury travel, in mark of optimism, to grow 10.35pc next year

The luxury travel industry is set to grow to $703.14 billion by 2027, per a new report from Technavio.


Retailers embracing more immersive experiences for shoppers are trending upwards: Placer.ai

Malls, outlets and shop-in-shop concepts were part of this uptick, showing that large retailers that brought in smaller brands to their same location increased traffic.


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