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June 2, 2025
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Automotive

Mercedes-Benz uplifts CLA model with celebrity-led makeovers

April 25, 2025

The “product and performance enhancement plan” is set to run through 2027 and see massive marketing spend from the company. Image credit: Mercedes-Benz The company is teaming up with an international class of cultural icons and tastemakers. Image credit: Mercedes-Benz

 

By Zach James

German automaker Mercedes-Benz is crossing into the pop culture lane to promote a worldwide launch.

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  1. The power of affiliate marketing for luxury brand growth in America
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  5. Dior confirms Jonathan Anderson as sole creative director
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  7. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
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