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Mobile

Mercedes-Benz storybook app brings CLS model to life

March 22, 2011

Once upon a time...

 

By Elizabeth Zelesny

Mercedes-Benz is taking its marketing strategy to new heights with a storybook iPad application.

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  1. Kering names inaugural sustainable jewelry design award finalists
  2. Giambattista Valli pop-up goes live at Nordstrom
  3. Lexus signs on as first official automotive partner of Premier Lacrosse League
  4. Chopard honors horological excellence during Cannes Film Festival
  5. Louis Vuitton closes out crossover with artist Takashi Murakami
  6. Cunard presents ‘Sea of Glamour’ anniversary exhibition
  7. Are those ‘original’ products on TikTok legit? Here’s what you need to know
  8. Kering Eyewear, Google announce AI-powered smart glasses partnership
  9. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  10. Sponsored by Max Mara, 2025 Whitney Gala raises more than $6M
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