Luxury Daily
The authority in luxury news.
March 30, 2025
  1. Maserati opens customization workshop at HQ
  2. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  3. 2024: The challenge for luxury amid global and regulatory changes
  4. The Peninsula Hong Kong shares lineup for upcoming artist residency
  5. Zegna Group raises sales 2.2pc in 2024
  6. Nordic nations setting luxury trends of tomorrow
  7. Kering partners with International Trade Center in Madagascar
  8. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  9. Luxury brands should recalibrate strategies amid market slowdown: Kearney
  10. New Nobu residences, restaurant coming to the Netherlands
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

Mercedes-Benz sponsors fashionable approach to sustainable future

February 24, 2025

Partnering with British Vogue, the brand follows fashion editor Julia Hobbs on a road trip through the South of France in the all-electric Mercedes-Benz EQS in the latest installment of its "Here's the Key" video series. Image credit: Mercedes-Benz

 

By Amirah Keaton

By way of a strategic branded content push, German automaker Mercedes-Benz is reinforcing its commitment to sustainable craftsmanship.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Maserati opens customization workshop at HQ
  2. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  3. 2024: The challenge for luxury amid global and regulatory changes
  4. The Peninsula Hong Kong shares lineup for upcoming artist residency
  5. Zegna Group raises sales 2.2pc in 2024
  6. Nordic nations setting luxury trends of tomorrow
  7. Kering partners with International Trade Center in Madagascar
  8. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  9. Luxury brands should recalibrate strategies amid market slowdown: Kearney
  10. New Nobu residences, restaurant coming to the Netherlands
VIDEOS
More Videos

MORE IN Automotive
Ferrari announces US tariff-tied price increases on select models
Maserati opens customization workshop at HQ
Gen Alpha to reinvent auto, beauty trends: report
Lamborghini breaks $3B in revenue in 2024
Hugo Boss, Aston Martin showcase capsule at Chinese Grand Prix
Genesis names new US CMO



RECENT ARTICLES
Soho House strikes deal with at-home rowing brand Hydrow
Ferrari announces US tariff-tied price increases on select models
Head of Bulgari named CEO of watch division at LVMH

Balenciaga channels classic Hollywood for summer campaign
Off the Cuff: Getting to know luxury’s top-tier talent in Q1 2025
Zegna Group raises sales 2.2pc in 2024