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Research

Mercedes-Benz sees 3,107pc search increase from Super Bowl ad

February 3, 2015

Katie Couric and Bryant Gumbel in BMW Super Bowl ad Katie Couric and Bryant Gumbel in BMW Super Bowl ad

 

Luxury automakers often hesitate to advertise in mass market situations, but the search results on auto sites increased drastically for many of the luxury vehicles present in Super Bowl ads. 

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