Research
February 3, 2015
Katie Couric and Bryant Gumbel in BMW Super Bowl ad
By Nancy Buckley
Luxury automakers often hesitate to advertise in mass market situations, but the search results on auto sites increased drastically for many of the luxury vehicles present in Super Bowl ads.
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","iv":"2220a393f5b12d61d9138b1bc80ca2ff","s":"546e4d5aa5a9fc0d"}
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