Research
February 3, 2015
Katie Couric and Bryant Gumbel in BMW Super Bowl ad
By Nancy Buckley
Luxury automakers often hesitate to advertise in mass market situations, but the search results on auto sites increased drastically for many of the luxury vehicles present in Super Bowl ads.
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","iv":"221cd05bc9ddbdc4d8fb94d089913c44","s":"522b039185b2b611"}
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