Multichannel
January 18, 2011
By Elizabeth Zelesny
Mercedes-Benz revealed plans for an initiative that leverages the virality of Twitter to power four race teams to the Super Bowl, during which the carmaker will advertise for the first time.
{"ct":"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","iv":"1f8749a0a2edf8f8b8baeaa04262ebfb","s":"f56ea95e45fff4db"}
Share your thoughts. Click here