Multichannel
January 18, 2011
By Elizabeth Zelesny
Mercedes-Benz revealed plans for an initiative that leverages the virality of Twitter to power four race teams to the Super Bowl, during which the carmaker will advertise for the first time.
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","iv":"cc1017ef325226c8c21c8a808fc00661","s":"c5f5511b231da6da"}
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