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Automotive

Mercedes-Benz reflects on its heritage, harnesses technology to reach new drivers

April 23, 2019

Bettina Fetzer Mercedes Benz Bettina Fetzer was named the global head of marketing at Mercedes-Benz in 2018. Image credit: Mercedes-Benz

 

While luxury car brands work to reach women drivers and other consumer segments in more authentic ways, German automaker Mercedes-Benz is keeping pace with its legacy of female pioneers.

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