Automotive
April 23, 2019
Bettina Fetzer was named the global head of marketing at Mercedes-Benz in 2018. Image credit: Mercedes-Benz
By Sarah Ramirez
While luxury car brands work to reach women drivers and other consumer segments in more authentic ways, German automaker Mercedes-Benz is keeping pace with its legacy of female pioneers.
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","iv":"cf004ddb9621be461dfccaf3521cc332","s":"50cf0a98968d51e6"}
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