Automotive
April 23, 2019
Bettina Fetzer was named the global head of marketing at Mercedes-Benz in 2018. Image credit: Mercedes-Benz
By Sarah Ramirez
While luxury car brands work to reach women drivers and other consumer segments in more authentic ways, German automaker Mercedes-Benz is keeping pace with its legacy of female pioneers.
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","iv":"137d6b84700d7cd1499ecc2a697fd9bb","s":"5b1c1a7a551ebd88"}
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