Multichannel
June 3, 2014
Mercedes-Benz gains a new driver
By Nancy Buckley
German automaker Mercedes-Benz is enlisting Nintendo's Mario and friends to help raise awareness for its GLA model.
{"ct":"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","iv":"58f8e63c8c196dcbf7b65b4550d0e619","s":"9f6882df22813580"}
Share your thoughts. Click here