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Mercedes-Benz mocks advertising clichés in Berlin fashion week promo

January 20, 2015

Mercedes-Benz "A Fistful of Wolves" Mercedes-Benz's "A Fistful of Wolves"

 

By Sarah Jones

German automaker Mercedes-Benz is promoting its role as title sponsor of Berlin’s fashion week with a new episode of its “Fashion Creatives” series that pokes fun at fashion advertising tropes.

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  1. Leading with pedigree, Range Rover promotes plug-in SUV
  2. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  3. Dolce & Gabbana introduces advent calendar this season
  4. Versace signs NBA player Alexandre Sarr
  5. In Geneva, Christie’s records new high with Aga Khan emerald
  6. Off the Cuff: A Q&A with Vestiaire Collective's Samina Virk
  7. How luxury brands can win Gen Z and millennial shoppers
  8. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  9. Viceroy Hotels debuts narrative-driven brand identity
  10. Luxury haircare market to reach $31.5B in revenue by 2027: report
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