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Mercedes Benz, Microsoft run ads within CBS Sports’ NCAA March Madness apps

March 12, 2010

 

By Dan Butcher

mercedes-ncaaDuring the best time of year for college basketball fans, Mercedes Benz is sponsoring the CBS Sports BlackBerry application while Microsoft is advertising within one of the television network’s new iPhone applications.

CBS Sports Mobile, in partnership with CBSSports.com, CBS Sports and the NCAA, has launched new mobile products for the 2010 NCAA Division I Men's Basketball Championship. Following up on last year's NCAA March Madness on Demand (MMOD) application, CBS is distributing both a premium, live-video application for $9.99 and a free "lite" version that is ad-supported, both for Apple’s iPhone and iPod touch.

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  1. BMW sets record with funds raised for education at playoff event
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  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  5. Vera Wang sells IP to brand management firm WHP Global
  6. Meta drops price on paid subscription tier in EU
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  8. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
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