During the best time of year for college basketball fans, Mercedes Benz is sponsoring the CBS Sports BlackBerry application while Microsoft is advertising within one of the television network’s new iPhone applications.
CBS Sports Mobile, in partnership with CBSSports.com, CBS Sports and the NCAA, has launched new mobile products for the 2010 NCAA Division I Men's Basketball Championship. Following up on last year's NCAA March Madness on Demand (MMOD) application, CBS is distributing both a premium, live-video application for $9.99 and a free "lite" version that is ad-supported, both for Apple’s iPhone and iPod touch.
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","iv":"67d0572a73c33293691f9124850d2eea","s":"3638f6ae511610ba"}