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Nov. 22, 2024
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Automotive

Mercedes-Benz imagines gender-neutral future in new campaign

March 10, 2023

Reema Juffali, the first female racing driver from Saudi Arabia, is the focal point of the campaign's main film. Image credit: Mercedes-Benz AG Reema Juffali, the first female racing driver from Saudi Arabia, is the focal point of the campaign's main film. Image credit: Mercedes-Benz AG

 

By Luxury Daily News Service

German automaker Mercedes-Benz wants to take women in the workplace for granted — that is to say, the brand asserts that women in traditionally male-dominated industries should no longer be an exceptional circumstance.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
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  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
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Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos