Automotive
November 21, 2022
Mercedes-Benz’s “Vision AVTR” concept vehicle, inspired by 20th Century Studios' upcoming film release, anchors a sustainable marketing effort. Image courtesy of Mercedes-Benz
By Amirah Keaton
German automaker Mercedes-Benz is doubling down on corporate ESG messaging, using a modern sponsorship to signal its sustainable values.
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","iv":"38e6ad0398ccb258c56887c3558f3714","s":"309e990600635882"}
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