Automotive
November 21, 2022
Mercedes-Benz’s “Vision AVTR” concept vehicle, inspired by 20th Century Studios' upcoming film release, anchors a sustainable marketing effort. Image courtesy of Mercedes-Benz
By Amirah Keaton
German automaker Mercedes-Benz is doubling down on corporate ESG messaging, using a modern sponsorship to signal its sustainable values.
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","iv":"911ca9419d5b09831553e6d34365f587","s":"a484a9f25ac7dd8b"}
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