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Automotive

Mercedes-Benz goes global with conscious campaign for ‘Avatar’ sequel

November 21, 2022

Mercedes Mercedes-Benz’s “Vision AVTR” concept vehicle, inspired by 20th Century Studios' upcoming film release, anchors a sustainable marketing effort. Image courtesy of Mercedes-Benz

 

German automaker Mercedes-Benz is doubling down on corporate ESG messaging, using a modern sponsorship to signal its sustainable values.

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