Automotive
November 21, 2022
Mercedes-Benz’s “Vision AVTR” concept vehicle, inspired by 20th Century Studios' upcoming film release, anchors a sustainable marketing effort. Image courtesy of Mercedes-Benz
By Amirah Keaton
German automaker Mercedes-Benz is doubling down on corporate ESG messaging, using a modern sponsorship to signal its sustainable values.
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","iv":"bcd2b70be62d65575086d90ac5be4a2c","s":"29a7d69973ab9df8"}
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